The ultimate guide to retail execution

Leverage data-driven insights and decision-making to ensure your products stand out on the shelf

We live in a world of omnichannel retail, and despite the rise of online purchasing, the bricks-and-mortar store remains as important as ever. And if you've paid a retailer to place your products in a certain way or leverage a promotion, then you want to be sure you're getting your money's worth.

That's where retail execution comes in. It's everything you do to get a buyer to the final stage of the journey - purchase. When you excel at retail execution, your products will stand out on the shelf, and from the crowd

So how do you develop an effective retail execution strategy? You've come to the right place.

We've put together the ultimate guide to retail execution, which covers:  

• What retail execution actually is, where it came from, and its different aspects
• How retail execution drives in-store performance
• Retail execution best practices, especially the importance of harnessing purpose-built tech
• What to look for in a retail execution platform - the must-haves
• What tools are needed to execute retail and promotion campaigns
• A quick look at the Opmetrix retail execution solution